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South African Nail Care Giant Enters Indian Market

Bio Sculpture, a maker of nail care products that originated in South Africa in 1988, recently entered the Indian market, according to a report in Business Standard.

 

The company has a presence in 45 countries, offering nail treatment to customers through stand-alone salons, partnerships with spas and hotels and with training centers to teach staff.

In addition to a stand-alone salon and training center in Gurgaon, the company offers services in major spas and salons in Delhi such as Oberois, Affinity Salon, Mystic Spa and Hyatt.

 

“Nail extension and nail art have a marvelous future…The women of India are hungry for new, revolutionary ways to look after their nails,” said founder-director Elmien Scholtz in the Business Standard report.

 

Scholtz began her career in the nail industry after completing a course in cosmetic science at the Stellenbosch Academy in 1980.

 

“The beauty industry is one of the fast growing and important industries worldwide and out of this, nails are the fastest developing,” she told Business Standard. “It is a multi-billion dollar industry and everyone wants to be part of it.

 

“It isn’t just India but the rest of the world – they want to be like the West – American and European.”

 

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